London based Mowjow, a social gaming company, has announced it has closed their second of five tranches in their social fundraising effort. Mowjow is using their proprietary version of crowdfunding, to raise seed capital before their upcoming IPO. The company was founded in 2008 by Norwegian entrepreneur Andreas Christensen. The Mowjow social gaming platform is targeted to the billions of people who don’t consider themselves gamblers and will soon be accessible in previously restricted jurisdictions such as the United States.
“We are very pleased with the results we are seeing by inviting our new shareholders to interact with us and subsequently invite others to participate in our company in future tranches”, states Andreas Christensen, Founder, Chairman & CEO of Mowjow.
Social interaction and technology have allowed us to effectively sell-out our first two tranches and get us closer to our investor base and our scheduled commercial launch.
The Mowjow social money game incorporates a proprietary and highly rewarding social rewards system for social sharing, and with the help of viral and social marketing, Mowjow aims to become the world’s leading social money game.
Mowjow understands the new social relationship era, where the most successful marketers must build sustainable social relationships; ones that have high levels of both trust and transactions with all its stakeholders; employees, suppliers, shareholders and players.
“This new model – fostering sustainable relationships – comes as a refreshing and rewarding change because it benefits several stakeholders simultaneously“, adds Christensen. “We have used social interaction amongst our global employee base to build our platform, to build our emerging investor base and is the essence of our social gaming model.”
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