Avril Lavigne Launches Crowdfunding Campaign On Prizeo

prizeoPrizeo is a really interesting take on crowdfunding. The platform is a celebrity-focused charitable donation site. It offers backers the chance to support a cause and earn cool rewards from the celebrities they love, and it also encourages celebrities to use their profiles to raise funds for the charities they support.

The site’s project creators include Khloé Kardashian, Muhammad Ali, Samuel L. Jackson and others.

Avril Lavigne has just launched a campaign on Prizeo in support of The Avril Lavigne Foundation.

I set up the Avril Lavigne Foundation partly because I strongly believe in the healing power of music. This year for my birthday, the best gift you could give me would be to help my foundation fund a music therapist for Mattel Children’s Hospital UCLA to help kids feel like rockstars.

avril-lavigne-foundationThis isn’t the first time Avril Lavigne has launched a crowdfunding campaign. In fact, it is becoming a birthday tradition for her and her foundation. Last year she launched a similar campaign for her foundation on Invested.in’s tech.

This year’s campaign includes a once-in-a-lifetime opportunity for one lucky backer. Said backer will win airfare and accommodations from anywhere in the world, and he/she will be invited to attend Avril Lavigne’s CD release party and walk the red carpet with the singer.

Her goal is to raise $50,000 in order to help the Mattel Children’s Hospital hire a board-certified music therapist. The campaign is set to end at the end of October.

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