Poupée Couture is First Fashion Business to Successfully Equity Crowdfund in Middle East

Poupée Couture Crowdfunding on Eureeca.com Hits Equity Goal in Just 10 Days.

Poupée Couture HandbagsAfter capturing global recognition, Dubai based fashion accessories brand Poupée Couture has successfully crowdfunded using Eureeca.  The company was looking to raise $68,250 for 10% equity which they achieved in the first few days of their campaign.  The project now is in overfunding mode having raised $82,488 from 11 investors.  Middle Eastern designers are frequently overlooked in the fashion capitals of the world and this is the first successful fashion crowdfunding campaign ever in the Middle East.

Company founder Roula Ghalayini commented on her successful crowdfunding round:

Roula Ghalayini“Raising the funds on eureeca.com was a lot more than the money. I wanted the world to know that we are growing businesses and can be a core part of a growing economy. Fashion and retail businesses are usually overlooked with traditional funding means so eureeca.com was a great way to obtain the capital needed to expand from people that believe in my product.”

“The power of the crowd really came through. We’re delighted to see Poupee Couture reach her funding target and go into overfunding because this truly proves that crowdinvesting is for businesses that have great potential to expand and grow but need the investment to help spur them forward. Fashion and other sectors like food, retail etc. are large parts of growing economies and need to be given the chance to continue growing.”

Poupée Couture LogoRoula founded the company in 2007.  Passionate about fashion, she possessed years of brand building experience having worked at global firms such as Leo Burnett and MTV. Poupée Couture is a luxury accessories label that is currently retailed  in outlets all over the Middle East and globally online.  The young fashion company has been featured  in Cosmopolitan, BBC World News, Wallpaper and many other publications.  In 2012 Poupée Couture was featured in VOGUE’s 100 Best Bags List – a first ever for an Arab brand.

eureeca-logoThe award winning global platform Eureeca.com provides early stage businesses with a game-changing alternative for raising finance for their business and more investment opportunities for both professional and new investors.  Small businesses and startups may launch equity crowdfunding campaigns which last 90 days on the platform.  Founded by Chris Thomas and Sam Quawasmi, both former investment bankers, the two see crowdfunding as a disruptive innovation that allows an average person to invest in a company they believe in.





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