MicroVentures, an investment crowdfunding platform, is announcing the debut of a new mobile crowdfunding app at this year’s LAUNCH Conference in San Francisco. The new MicroVentures app will allow conference attendees indicate interest to invest in the very startups that are presenting at the conference, right from their phones or tablets, in real time.
“We’re thrilled to be the first company to enable the next era of startup financing,” MicroVentures CEO Tim Sullivan said. “The LAUNCH Conference will provide the unique opportunity to observe the top innovators in startup technology, speak directly with the founders, and then, using our mobile app, immediately indicate investment interest. This is an extremely exciting development that wouldn’t be possible without MicroVentures and the JOBS Act.”
Thanks to the implementation of Title II of the JOBS Act, general solicitation is now legal and the companies showcased at LAUNCH can openly share information with potential investors at the conference. LAUNCH attendees will be able to view company pitch decks and videos directly in the new MicroVentures app.
“Before October 2013, it was not possible for startups to actively solicit funds in a public forum like the LAUNCH Conference,” MicroVentures Founder and President, Bill Clark said. “Because of the recent changes in crowdfunding laws, now we can facilitate an investment at LAUNCH through our mobile app. This is a huge development for startup investing.”
MicroVentures will also track real time investor interest on stage for each company, and enable the audience to see live results throughout the conference. Furthermore, those who express interest in companies through the app at the conference will have an exclusive opportunity to invest in the companies through the MicroVentures platform.