Moov Crowdfunding Now, Wearable Personal Trainer Promises Rich Featureset

The Moov is crowdfunding now in a self-hosted effort, and it has seen some pretty impressive early success. The wearable fitness tracker surpassed a $40,000 crowdfunding goal in just 90 minutes.

The device promises to be more than just a tracker, though. This actually plays coach. If you watch the video above, you’ll see the types of feedback the Moov promises to offer the wearer. The Moov connects to your phone via bluetooth low energy and an accompanying app takes the data and turns it into actionable feedback.

They’re calling it a “personal training device.” It’s iOS only for now, but they’re promising Android support by the Fall of 2014.


Moov uses 9-axis sensors to track motion, and multiple devices can be worn at once to optimize tracking. The team suggests one on each wrist for boxing, for example. The device is also waterproof. Swimmers rejoice.

The battery is said to last for 7 days for low-to-medium activity tracking and 8 hours for high frequency stuff. In short, the device should go a week or two at any level of use.

Parent company Mushroom Labs was founded by former Apple engineer Nikola Hu. The device is supposed to ship in July of 2014.


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