Brief: FLYR Wins $50,000 Investment in “You Dream It, We Build It” Competition

Winner of LAUNCH Festival App Contest Announced by Ice House.

FLYRIce House, a global design and development firm today announced the winner of their “You Dream It, We Build” app design contest. FLYR, the next generation of travel reservation apps, protects users from rising airfares and notifies them of even better deals, allowing switching or canceling without penalty. The winning app was chosen from 260 entries and receives $50,000 investment from Ice House to turn the concept into a reality. The app, built by Ice House, will be officially launched on iOS in the coming months.

The judging panel recognized that FLYR solved a unique market challenge – airfares tend to fluctuate significantly throughout the month with no apparent rhyme or reason. FLYR has developed a unique technology to understand these fluctuations and determine whether prices will go up and down in the future. Flights are still purchased through existing suppliers or the airlines themselves but FLYR’s service guarantees today’s airfares for a period of 7 days or longer, while finding the user even better deals.

Adriaan LigtenbergAdriaan Ligtenberg, Executive Chairman, Ice House comments:

“We saw a huge number of exceptional entries, which is very inspiring to someone invested in the future of app and software development. But in the end FLYR edged out the competition. They have identified a crystal clear use-case scenario for a widely experienced problem and solved it using big data and analytics to create sound predictive and pricing technology.”


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