Recently TED corralled a group of crowdfunding cognoscenti including Yancey Strickler, Amanda Palmer, Tim Schafer (Double Fine), Ivan Askwith (Veronica Mars), Neil Gaiman, Max Temkin and several others to talk about crowdfunding their creative projects.
This is an interesting discussion as each participant shares their own experience of running a crowdfunding campaign, connecting with backers and more. Ivan talks about how backers got the product they wanted and the economic realities of crowdfunding.
Rewards based crowdfunding is different from investment based where the value is generated by being part of the creative process as opposed to looking for economic gain. Most fans understand and accept this. This is worth a watch.
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