Alchemy Global, the first crowdfunding platform in the sports and entertainment market that matches accredited investors with growing companies, announced on Monday it formally launched with the closing of its investment round. The platform brings a powerful blend of experienced brand and company builders along with managerial, financial and capital market expertise to make a significant difference in the success rate of companies in sports and entertainment. The first three client companies to launch the Alchemy portal will be revealed in the upcoming weeks.
CEO of Alchemy Global Andy Brusman stated, “There are an immense number of smart, unique businesses whose founders and leaders are needing a better solution to raise capital more efficiently, plus are in need of additional expertise to implement their growth strategy. Our leadership team will guide these passionate individuals through their capital raise, while also providing a wealth of know-how that will help them grow faster and more effectively than ever anticipated
“The JOBS Act has allowed us to create an investment portal that provides accredited investors access to our client companies, who have been through a thorough diligence process with us. We complement this with a service model that extends beyond the raise; one that is operationally intensive, with a global network that enables significant growth opportunities for our clients. In short, we deliver capital, connections and collaboration to our clients, which rewards our investors and grows the business of sports and entertainment.”
In order to be effective assisting entrepreneurs as well as established companies, Alchemy has assembled a group of influential investors/advisors, including world’s number one golfer for 331 weeks on the PGA Tour Greg Norman; current captain of the U.S. Davis Cup team Jim Courier; former world number one tennis player Boris Becker; CEO of T. Rowe Price Global Investment Service Todd Ruppert; technology visionary Steve Peck; co-founder of UK talent agency James Grant Russ Lindsay; chairman of 1966 Entertainment Ltd. Terry Byrne. Along with these accomplished individuals is an incredible group of veteran executives led by Alchemy President Peter Ruppe; Operating Partner, IP and Licensing Chris Flannery; Operating Partner, Digital Media and Technology Bill Moses.
Greg Norman noted, “The Alchemy team brings significant experience in building brands, products, and companies. Through their success at both start-up ventures and established companies, the team understands how to execute on a holistic strategy-fusing together the combination of people, products and processes to generate successful businesses. While the current universe of funding platforms focuses solely on raising capital, Alchemy takes a hands-on operational role, helping clients implement a sustainable growth strategy.”
He then added, “In addition to this operational expertise, the Alchemy network aligns clients with key relationships that impact every stage of the company’s lifecycle. It is as unique a business proposition as you will find in sports and entertainment today, and I am very excited to be a part of it.”
Alchemy’s is headquartered in Charleston, South Carolina with offices in Portland, Oregon; Baltimore, Maryland; New York City, New York; London, England. It is the first dedicated investment web portal focused on sports and entertainment. Through this portal, Alchemy will facilitate funding and business solutions for companies the two industries, which includes consumer products, services, content creation, media, intellectual property, wellness and technology.
The company’s management team has direct experience and expertise in building business around athletes and entertainers like Michael Jordan, David Beckham, Cal Ripken, Jr., Pete Carrol, Pelé and Montel Williams. Alchemy will leverage this expertise in developing product differentiation, diversified customer bases, strong management and financial performance for its clients.