Brief: GrowthFunders Now an Equity & Rewards Crowdfunding Platform

growthfundersUK based crowdfunding platform GrowthFunders has recently done a site makeover.  The investment site has added a bit of polish to their platform as they continue to grow in 2014.  But not only have they freshened up the site – they are now offering up both equity and rewards based offerings.

GrowthFunders is self described equity crowdfunding and co-investment platform offering up listings in unquoted startups and other small businesses.  They are regulated by the FCA (under Growth Capital Ventures).  GrowthFunders has been a consistent advocate of equity crowdfunding.  At the end of 2012 they published a petition demanding that Her Majesty’s  Treasury should “open up investment opportunities to the wider public, give clear guidance on the level of funds private individuals can invest..”.

With an estimated £850 million invested annually by Angel investors in the UK – GrowthFunders see that as great opportunity – but they also want to assist in growing the number of individuals investing by utilizing the crowdfunding revolution.

 

The Soccer factoryGrowthFunders launched a series of posts on their site last week to help explain their vision of online investor entitled the “Rise of the Online Angel Investor”.   The introduction of rewards offerings is a recognition that some companies see value in these types of campaigns and most certainly there are opportunities to combine rewards / investment offerings for many companies in the future.  The Soccer Factory, a hybrid campaign on their site today – offers equity in the business but also for interested individuals rewards.  As crowdfunding evolves expect to see a growing number of hybrid campaigns both in the UK and, in the future, the US.

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