Montana-based website Launch & Release is setting out to help train musicians on how to raise more funds during their crowdfunding campaigns. The website is on a mission to lower the failure rate of music crowdfunding from 45% to 35% by January 2015 through published music crowdfunding tips and advice and by the release of the website’s new crowdfunding system: The Music Crowdfunding Course for Intelligent Artists.
According to the website, after nearly nine months of focused research and analysis of over 300 music Kickstarter projects, Levi James and Ian Anderson, the authors of the blog series, “100 Music Kickstarters to Learn From,” have put together six music crowdfunding blueprints that literally map out exactly what to do and when to do it. These blueprints have already helped tons of artist raise two or three times the amount they would have on their own.
The six blueprints are the following:
- Your True Purpose: Ultimate Guide to Telling Your Story
- Maximize Backers: The Ultimate Maximum Backer Blueprint
- Fail-Proof Goal: Goal Checkpoint & Funding Estimator
- Magnetic Rewards: Rewards Builder & Strategy Guide
- Perfect Pitch Video: 3-Point Video Frame-Work & Video Guide
- The Perfect Storm: Launch Sequence & Campaign Blueprint
The writers noted musician Jay Stolar’s first Kickstarter project, which raised a little over $5,000. Then, two years later, they worked directly with him every step of the way following these six blueprints to the tee. He then raised $50,054 during the second campaign.
James and Anderson wrote, “Music crowdfunding is different than all other types of crowdfunding. You need to know the differences so you don’t fall into the common traps that cause 45% of musicians to fail at Kickstarter.”
They then added, “On Kickstarter alone, there are nearly 10,000 music crowdfunding projects ever year. Add in the music projects on Indiegogo, PledgeMusic, Musicraiser and others, there’s close to double that number world-wide. We’ve experience the pain of stumbling along with nothing to go on but assumptions and guesses.”
“But through extensive research, interviews, and data collect, we now have the knowledge to avoid this ourselves, so why not get this knowledge to as many people as possible and make a difference in the lives of creative people worldwide?”