Detroit Company Raises $50,000 on Patronicity to Clean Up City Alley

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Ready to make changes to the neighborhood, Midtown Detroit Inc. launched a $50,000 crowdfunding campaign on the platform Patronicity to clean and make green the alley between Alexandrine and Selden streets. The project raised $52,290 and will now receive help from other Detroit-based companies.

According to Crain’s Detroit Business, the Michigan Economic Development Corp. will contribute $50,000, while Shinola/Detroit LLC will give $100,000, bringing the total funds to $202,290. The Michigan Department of Transportation also made a contribution of $10,000 through the crowdfunding platform.

The Selden and Alexandrine alley project will transform a 415-foot long area with the purpose of connecting future developments, promoting walk ability and community connectivity. This will even help restaurants, such as Selden Standard, attract more business.

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The Midtown Detroit Inc. Green Alley Program will have features such as rain gardens, permeable pavers, historic brick LED/induction lighting, and native landscaping. The company stated, “We are not only improving the basic condition of our alleys, but incorporating a design aesthetic that also creates gathering spaces for district celebrations.”

One of Midtown Detroit Inc.’s recent projects was the green alley between the Green Garage and Motor City Brewery. To replace the puddles of water and garbage, the company added wildflowers, a beautiful brick walkway, and entrances to both building through the alleyway.

Midtown Detroit 2Co-owner of Selden Standard, Evan Hansen, stated, “On a functional level, this will help our customers access the parking lot and hopefully will bring in more foot traffic.”

Although there has been success with the crowdfunding campaign, Easterday-Kar admits she’s not sure whether or not the organization will use the funding option again. “It’s great to raise funds from the community, but crowdfunding takes a lot of hours, a lot of time.”

The construction in the alley is set to begin in mid-September and the organization hopes to have the project completed by the end of October.


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