On Tuesday (September 23rd), American chef and television personality, Carla Hall, launched a crowdfunding campaign on Kickstarter to raise $250,000 to create her Southern Kitchen restaurant in New York City. Within the first three days on the platform, the project raised $19,139 from 306 backers.
Hall stated on the campaign’s website, “At Carla Hall’s Southern Kitchen, you’ll find slow-cooked, fast-served food that hugs you. A neighborhood eatery serving up old-fashioned southern goodness. You’ll be welcomed like family and soon feel right at home.”
“My Nashville-inspired “spot next door” will take you back to my sweet ole’ Granny’s kitchen–the place my love of food started and what made me the chef I am today. I’m bringing the full-of-love, southern Nashville goodness to you, and done right!”
But the real question is, what is Nashville hot chicken? Hall shared, “It’s a unique twist on southern fried chicken, traditionally fried in an iron skillet and then tossed in a spicy cayenne paste. Slow brined, brushed with my secret hot oil recipe, and crisped to perfection. You’ll find it served simply, on a slice of white bread with a dill pickle.”
While this sounds absolutely amazing, fans of the “Top Chef” star started to wonder exactly why Hall decided to launch her own restaurant after years of saying she wasn’t interested. During a recent interview with the Washington Post, Hall noted, “Somehow in my head, a restaurant meant fine dining. It meant sit-down. I wasn’t interested in that, but somehow a ‘meat and three’ felt like home.”
Also discussing her own taste in foods, Hall revealed, “I always had it mild. I didn’t like hot-hot. I know, I’m such a wimp,” Hall says. “I think there should be an extremely hot chicken wall for those that survive” the highest heat level at Southern Kitchen, which, incidentally, will be ‘damn hot.’”
Check out the Carla Hall’s Southern Kitchen menu below:
In regards to the menu, Hall added, “It’s Freddie Mae’s food, the food I had for Sunday supper. It’s not trying to do anything new. I’m not trying to do anything avant garde.”
Joining forces with Hall on this exciting project is investment banker and found of Naomi Road Capital Advisors, Jerry Levin. While discussing Hall’s restaurant adventure, Levin explained, “We all know that Carla’s energy and enthusiasm is infectious. And this restaurant concept outside of Nashville is fresh, appealing and sorely lacking. But I couldn’t back something that I did not believe in, and I could not believe more in this menu, dining experience and the soul that Carla and her family bring to it. Our tastings continue to validate that I’m not the only one that feels this way!”
Those who help fund the project will receive exciting rewards including getting a piece of the delicious chicken; becoming a “founder;” cooking at the restaurant; or even being at the grand opening.
The campaign is set to close on October 29th.
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