On Monday (September 29th), The Dandy Lab launched its crowdfunding campaign on Kickstarter to transform its physical retail space into a store of the future.
The project is to revolutionizing retailing with hyper-personalized, immersive shopping experiences, so that customers can discover, learn, shop and share in an environment tailored just for them. At the same time, they can support British designers who showcase the best of British craftsmanship – such as Private White VC, Coeur, and Foxhunt Menswear, all of whom preserve local skills.
Sponsored by notable partners including UCL, CISCO and We Are Pop Up, the team is collaborating with leading-edge technologists to develop bespoke software to enhance the shopping journey. From the moment a customer enters and logs into the store, they will begin their personal experience. A range of lifestyle products will talk to them as they browse, narrating stories to bring the customer closer to the maker.
UCL’s Dr. Alastair Moore stated,”The pace of change in retail is increasing and technology plays a critical role in the engagement of customers. Only by continuing to experiment with new offers will brands and retailers be able to survive, and The Dandy Lab is a great opportunity for all involved.”
The store will launch in Central London, December 2014, with more than 40 brands ranging from menswear, footwear and grooming to lifestyle accessories. There will also be a variety of technology start-ups showcased from some of the city’s tech incubators to take innovation to the maximum.
The Dandy Lab has attracted so much attention that even WIRED Magazine even commented, “The store is going to be very exciting and we can’t wait to feature it in the November 2014 issue. It’s always great to see what innovations entrepreneurs are coming up with.”
Set to close on November 1st, the crowdfunding campaign has already raised £16,211.
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