On Monday (October 27th), one of the UK’s premier FinTech firms, Fireflock, launched a premium crowdfunding platform designed to match high net worth and sophisticated investors with start-up, early stage and developed companies looking to raise capital.
Founded by seasoned investment professional Callum Campbell, Fireflock’s primary objective is to establish itself as a leading source of growth capital within the UK. Fireflock’s unique focus on quality, professionalism and diversity will appeal to both traditional investors and companies fuelling the next generation of British enterprise.
The newly launched web platform acts as a 60-day online “roadshow” for promising young companies to sell their vision and secure much-needed capital, giving investors access to a wealth of critical information such as detailed business plans, financial projections, director profiles as well as interactive discussion forums.
Fireflock places great importance on attracting ambitious growth companies with the building blocks necessary for success; a scalable concept, an investible management team and defensible valuation. The platform has already developed a pipeline of exciting opportunities including mobile to physical innovator Bypost.com; online health and fitness service Life Changing Choices; popular dating app BootyShake; local community portal Leading Locally; beverage company Thor Drinks; and entertainment company Movie Zone.
Founder and CEO of Fireflock, Callum Campbell stated “Equity crowdfunding has experienced tremendous growth since inception: growth which has served to validate the model. A more professional approach is now required to ensure that companies not only have access to capital but are able to build the knowledgeable and experienced investor base required to scale.
“Fireflock offers experienced entrepreneurs and professional investors the opportunity to invest in some of the most exciting and innovative companies in the UK today. We are confident that our investor network, tailored approach and performance related fee structure will appeal to the highest calibre of entrepreneur.”
Fireflock is based at Level 39, Canada Square in London’s Canary Wharf, and Europe’s largest accelerator for FinTech companies. The start-up hub recently hosted the Chancellor of the Exchequer George Osborne for the launch of Innovate Finance, an industry body established to promote the interests of the Fintech sector in the UK.