Traditionally, while independent film has an alternative means of distribution and profit, television has been kept under lock and key, with many gatekeepers along the way, preventing truly independent television from ever flourishing. That’s about to change.
CrowdedReality.com, the niche crowdfunding platform, created by award winning producer Adryenn Ashley, offers show creators three ways to fund their show, through a system designed to reveal the reach of new shows, and to incite competition for the opportunity to sponsor or air each show.
As Ashley explains, “Over the past year we have developed relationships with over 200 brands and in discussing sponsorship needs and wants, one topic kept repeating – they wanted to know, to quantify, the social reach potential. For every new show, that’s always going to be just a best guess. Until now.”
With algorithmic triggers that alert pre-screened and “vetted” sponsors, the site interacts with and introduces show-specific sponsors even before the funding cycle is complete. Using a factor called Social Currency, tied to proprietary back end tools, CrowdedReality.com can calculate the reach and value to a sponsor and the demographic most interested in a show. This feature encourages sponsors to take action and secure their position with the show to leverage the social currency the show has built and gives potential sponsors the certainty they are looking for when choosing where to invest their marketing dollars, while leaving creative control in the hands of the show creators.
Creative control is the reason Curvy Girl Lingerie owner Chrystal Bougon put her show on the platform. Formerly named on of the top 30 internet radio shows, alongside Rush Limbaugh and Dr. Laura, Bougon has been approached to be the subject of a reality show for years. As the owner of the only plus sized lingerie store in the nation, her shop, her customers, and her life experience are the perfect recipe for a viral success. Before her funding campaign even went live, her project had over unique 6500 visits and 1200 social shares. As evidenced by last years media frenzy over the Fit Mom vs Curvy Girls, Bougon is in the unique position to speak to the issues of body confidence and sex!
Less than a week old, CrowdedReality.com has already attracted shows from all over the country and across . In addition to Curvy Girl Lingerie, a new mainstream talk show Wake Up!, The Dog Rescue Club, The Sifu: Kung Fu Redemption and The Fab Lab have all jumped on board to be the first to leverage the platform. Even veteran Reality TV star Justine Tranchita from Game of Pawns is using to launch his new spin off show, “The Branson Family”.
With a keen eye for bringing shows to life that would otherwise be shelved, CrowdedReality.com is ripe to become the foremost destination for niche content discovery.
Co-creator of Wake Up! Lisa Marie stated,“I wanted to create a show that will truly honor the shift in our consciousness and our desire for all things good. To do that I needed to bring across guests and products in a conversational format that bridges the New Mainstream into the Existing Mainstream. I couldn’t do that if I didn’t have creative control of the show. Here I can prove to the most conservative sponsor the viability of both the show and audience through Social Currency.”
Crowdedreality.com is indeed an evidence of the times. Social voting until now has been interruptive, or a picture within a picture for TV. An after thought. A thirty minute reel after a show runs. “We are putting the value Social Currency front and center. This is the new power in entertainment. CrowdedReality.com both helps protect the creator with their creation, giving direct access – and helps protect a sponsor or distributor with their pre-valuation of a show, reducing risk.”
And from veteran Radio and TV Crowdfunding Expert Mike Hayes (@Startupsinaction , @Crowdsuccess) “This changes everything! CrowdedReality.com is a smart, innovative funding model that finally has found that magic in leveraging real social campaigning. Unique to this model created by the media marvel Adryenn Ashley (wowisme.net) – people are able to create social campaigns that not only support the show, bring visitors, and donors – but it adds that critical piece of voting with your Social Currency – CrowdedReality.com removes the historic blocks to funding.”
And industry leaders have noticed. Across the pond in the UK, Carlo Cocuzzi, UK Business Growth Strategist was the first to suggest a UK version of the site, “CrowdedReality.com is an absolute game changer.”