Ready to start expanding, the creators of smartphone app ASAPP! have launched an equity crowdfunding campaign on Seedrs to raise 110,000.
ASAPP! is a free app that is available to iOS and Android devices that allows businesses to target the right people in your neighborhood or town. It uses the phone’s inbuilt GPS technology to determine the user’s location to create a virtual perimeter (or Geo Fence). These fences have a diameter of 5 meters to 5 kilometers and can be drawn from around a corner shop, a football stadium or a city center.
ASAPP! Is the new mobile App for both Apple and Android devices that lets Sharing more details, the ASAPP! team wrote that when a smartphone is equipped with the app, its Geo Fence receives a message from the advertiser who owns it. The advertisers then are able to update their messages at any time. Advertisers pay a registration fee along with a residual monthly fee. They are also given a list of ASAPP!’s business directories.
The app’s team noted, “ASAPP! is a service that we believe can be used by virtually any organization that wishes to communicate with end users in a localized area whether they be a small business to a national brand. We believe that ASAPP! is an incredibly compelling concept for advertisers who are always looking for new ways to reach consumers in their area.”
Also explaining the app’s accomplishments, the team revealed, “ASAPP! is up and running and available from the iOS and Android App Stores right now. We have spent the last year working with our developers to perfect ASAPP! and since May 2014, we have been test marketing and selling advertising packages to businesses in Cheltenham, Gloucester, Swindon, Richmond, Chiswick, Putney, Windsor, Chester and Chelsea. To date we have sold 120 advertising packages and we are receiving monthly revenues from them.”
They also stated, “We hve opened a telesales office in Cheltenham and are now starting to recruit sales agents to cover London and the South East. We intend to have the whole of the UK cover by mid 2015. We intend to roll out across the rest of Europe over the next 12 months.”
ASAPP!’s funds wll be used for the following:
- Hiring of more full time telesales agents: The company will be advertising for and hiring a Telesales Manager who will recruit, train and manage a team of telesales associates.
- Marketing App to end users: It will use a variety of marketing techniques including some advertising and use of promotional staff
- Hiring a full time social media specialist: This role will be split between incoming sales and achieving downloads of the app.
- Recruiting sales agents across the UK: This includes advertising, agency fees, traveling, etc.
- Acquiring larger offices for telesales team: The company is currently housed in a small 4-man office.
- Further development of ASAPP!: This is to help improve some features that the app and to add more.
Those who are looking to invest in ASAPP! will receive 11% in equity. The app’s crowdfunding campaign is set to close on February 10th.
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