On Tuesday (December 30th), Massachusetts-based FitLinxx launched a crowdfunding campaign on Indiegogo to raise $50,000 for its product, AmpStripTM. The new device is a heart rate and activity wearable revolutionizing athletes’ ability to make better training decisions and improve performance.
Interested athletes, fitness enthusiasts and gadget lovers can support the crowdfunding campaign and be one of the first to receive the new product – which is expected to be commercially released in the second quarter of 2015. Supporters may also have the opportunity to serve as a beta tester in early March, providing feedback and support for final development.
AmpStrip is a thin, sensor-filled waterproof device that monitors heart rate and activity around the clock with accuracy – all within a device as discrete and comfortable as a Band-Aid®. Using hypoallergenic, medical-grade adhesives, it sticks to the user’s torso to automatically track heart rate, activity, respiration, skin temperature and posture; not only during workouts but also during rest, recovery and sleep. The data is wirelessly streamed to a mobile app either in real-time or at the next connection, storing memory between as needed.
FitLinxx designed the new product based on its more than 20 years of experience providing industry-leading enterprise health and fitness technology. President and CEO Dave Monahan stated, “This is our first foray into direct-to-consumer products and we want to do it right. We’re excited to share our product on Indiegogo and get feedback from athletes. We know having them as part of our AmpStrip team will make our product that much better.”
By contributing to the campaign, backers will have the opportunity to get the first commercially available product. They will also have a chance to be selected as part of the beta pilot program where they will receive an early version to test. The feedback garnered from this beta will help mold the final product.
AmpStrip’s campaign is set to close on February 8th.
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