With the increasingly competitive landscape of the toy development and retail industries, crowd funding has emerged as a gateway for toy innovators to display and gather support for ideas that may have been passed up by large toy companies. ToyBacker announced on Wednesday (January 28th) the launch of its very own crowdfunding platform that is dedicated solely to the toy industry.
Co-founder of ToyBacker, Carlos Lopez stated, “As crowd funding companies like Kickstarter and Indiegogo have benchmarked thousands of fully funded projects, from 3D printers to nationally distributed feature films such as Veronica Mars, we recognized the need for toy innovators to own their own [forum,]. As an veteran licensor, fan of toys and supporter of other Kickstarter projects, I am excited for Toybacker.com to convene innovators and hopefully catapult great ideas.”
Toybacker’s crowdfunding, two tier platform will not only allow great ideas to be developed through direct consumer support, but it will also offer any campaigner that gets fully funded the option to have Toy Backer act as direct agents. They will be able to facilitate placement to a sponsoring toy or kids licensed product company.
Lopez, is an industry veteran who has worked with companies such as Marvel, Disney, Nickelodeon, LEGO, Li & Fung to name a few all of which have garnered him experience in licensing, design, product development and manufacturing. ToyBackers, CCO and co-founder Jason Reilley, also brings his vast design experience having worked as art director with companies like REVLON, and various other high profile companies since 1994.
ToyBacker Boast substantial support and backing from vendor partners in Honk Kong with whom the have long standing history.