Earlier this week, California-based gadget company, Mipow, hit Kickstarter for its new Bluetooth headphones, M3. Originally seeking only $10,000, the project quickly surpassed the initial goal and has raised nearly $34,000 thanks to over 550 backers.
Features of the M3 include:
- Up to 15 hours of continuous playback
- Support voice prompts of status
- Support answer, hand off, redial, reject, and voice dial calls
- 15m wireless Bluetooth technology
Explaining M3’s sound quality, the Mipow team stated, “Sound quality is our first priority. With the audio and Bluetooth technology we have acquired, M3 is the best choice of headphones. There are 3 pre-set EQ (Rock, Jazz, and Classic) for you to choose.”
With M3, users can enjoy music and three days:
- Through Bluetooth
- Built-in retractable cable
- Line-in stereo cable
Instead of having to wear the generic black headphones, the M3 comes in other colors such as blue, orange and white. The team noted, “M3 is a fashionable Bluetooth headphones that you can wear in any occasion. Mix and match with your different outfit and mood. Enjoy music is now a stylish as ever.”
In regards to why they decided to turn to Kickstarter for the project, the team shared, “Supporting at our M3 project, you are not just backing a single product or a single project. You are in fact supporting MIPOW in putting more resources in developing audio products. In these years, MIPOW has been trying hard to build a different smart living style. Despite the M3 products you seeing from this project, MIPOW has also developed PLAYBULB series which is another popular legend in smart home living.
“M3 hardware part is quite finished, the challenge we are dealing with is to accurately estimate the required materials purchase for the first batch of mass production. Inventing a good product is not easy. Not to mention bringing it to the end users. We do not want to live in our own world inventing products but to invent a good products that we can share to the whole world. We would like to start a conversation with our potential users before we actually product the goods in mass.
“Kickstarter is a perfect platform for us to test the market. We would like to know more about how tech-lovers think about our new products. We are happy and here to hear what you think about M3 and so we can enhance our hardware and software. We also need your help to spread the words! Tell your family and friends how good you think M3 is and share the joy of M3 with them. With the funding we raise here on Kickstarter, we will make materials purchase planning accordingly. Besides, we will use it as marketing fund to make M3 a market success. Thank you very much for all of your support.”
Set to start shipment as early as April 2015, the headphones will be available for $55 (unless you are a super early bird, $39, or just an early bird $49). The project’s campaign is set to close on February 25th.
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