Advertising agency LRXD is partnering with Clayton Warwick, co-founder of The Music Ninja, and ONEHOPE Foundation to launch a crowdfunding platform that’s a mash-up of Spotify, Omaze and Kickstarter.
Cadence & Cause is a new music platform that’s designed to create revenue for charities by connecting musicians and their fans to causes. Nearly a dozen artists are signed up for the platform’s launch, including The Chainsmokers, who released the international hit “#Selfie.”
At Cadence & Cause, music fans can check out both established and emerging artists of all musical genres. Participating artists donate a tune, merchandise and/or personal experiences to connect with fans who visit their campaign page, which features a biography, news and music, along with information about their cause. The platform handles the fulfillment and shipping of donated goods.
Chief digital officer at LRXD, John Gilbert, stated:
“Musicians have always believed they can change the world. With Cadence & Cause, we’re finally giving them a tangible way to see the positive effect their music is making. Fans will love it too, gaining access to exclusive music and experiences, a deeper connection with the artists they love and, of course, the opportunity to better the world — all by doing what they’re already doing: buying and listening to great music. Everyone wins.”
LRXD is building the concept and online platform from the ground up with Warwick.
Cadence & Cause operates on a give-get model: Through the site, fans and artists get to connect and experience the music they love while giving back. Charities get exposure to their causes and financial return through a unique new platform.
Alongside ONEHOPE Foundation, Cadence & Cause will evaluate registered 501(c)(3) organizations on rigorous criteria that include dollar-to-impact ratio, code of ethics, years in operation and approval rating.
New York–based producer/DJ duo Andrew Taggart and Alex Pall, aka The Chainsmokers, are donating two pairs of signed headphones to benefit childhood education.
Pall then added:
“Both Drew and I went to school, and, although we may not be math teachers or historians, our experiences taught us a lot about who we are and what we want out of life.”
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