Intimate apparel line Aerie announced today that it has joined force with tween intimate brand Yellowberry to launch a limited-edition collaborative bra collection for girls 11-15 called Aerie for Yellowberry.
Yellowberry is a start-up created by 19-year-old entrepreneur Megan Grassell for preteen girls. Grassell took to crowdfunding platform Kickstarter with a mission to empower young girls with colorful, fun and unique bras for their youthful stages in life.
Aerie brand president, Jennifer Foyle stated:
“This is the perfect sisterhood for two brands, supporting the common belief that every girl should be confident and comfortable, embracing their real self. Aerie is pleased to announce that proceeds from Aerie for Yellowberry will support the entrepreneurial spirit of Megan and Yellowberry and see that its message of positive body image continues to spread.”
Aerie for Yellowberry offers the brand’s signature confidence-inspiring styles such as Lil’ Sis, Fresh Picked and Freebird and is available exclusively on Aerie ranging in price from $29.95 to $34.95.
Yellowberry is a start-up company that began by making bras for tweens that has sparked a movement for girls everywhere. Yellowberry is a brand-driven business that works to cultivate a sense of confidence and empowerment in its customers. Through both the best possible quality product and high level of innovation, Yellowberry products are available to any girl in the world via the company’s online store. Certain strategic partnerships will make available new lines of product in the near future.
Aerie is bras, undies, swim and more for every girl. Designed in sizes 30A to 40DD, Aerie is committed to making bras for girls of all sizes feel good about themselves, inside and out. No supermodels. No retouching. The real you is sexy.#AerieREAL.
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