PeerRealty Introduces Secondary Market For Crowdfunding Assets

PeerRealty, a real estate crowdfunding platform, is proud to announce the introduction of a secondary market for crowdfunded assets and other private investment offerings.

PeerRealty PeerRealty COO Juan Hernandez remarked:

“PeerRealty is all about providing access, transparency and flexibility, and our secondary market will provide investors with sorely needed liquidity for private placements and crowdfunding offerings. Creating a secondary market has been one of our primary goals since we founded PeerRealty last year, and we’re thrilled to announce the arrival of this private exchange to the marketplace.”

For current PeerRealty users, the mechanics of the secondary market are simple.  Shares of crowdfunding offerings purchased on the PeerRealty portal can be resold on the secondary market, subject only to SEC resale restrictions.  The secondary market acts as a stock exchange for private investments, allowing investors to buy and sell shares from other participants in the market.  The secondary market, branded as “CFX: the Crowd Finance Exchange,” is expected to be online within 60-90 days pending the completion of SEC regulatory procedures.

PeerRealty has finalized the back-end technology supporting the exchange, and has a patent pending on the technology and process.  CFX acts as a centralized asset exchange system, managing the registration of listed assets and the ownership of participating investors.  The internal transaction engine manages incoming orders to buy and sell, and processes these orders using a matching algorithm with price-time priority. The CFX system handles the complete lifecycle of an investment purchase or transfer, including the clearing of investor funds and settlement process of the private assets.

PeerRealtyThe establishment of a secondary market promises to be a huge development for a quickly growing industry.  According to a recent report by research organization Massolution, the equity crowdfunding industry grew by 182% in 2014, with over $1.1 billion raised on equity crowdfunding platforms.

PeerRealty is a streamlined, online portal that allows any accredited investor to participate in high-quality real estate deals.  A strong team and advisers with institutional backgrounds review and select deals.  The leadership team has over 30 years of real estate investing experience, and includes M.B.A.’s from Northwestern University’s Kellogg School of Management, the University of Chicago Booth School of Business, and the University of Miami (FL), along with J.D.’s from the University of Chicago Law School and the University of Miami (FL).


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