Beauty Brief: Map My Beauty Secures 80% of Goal on Fundable Seed Round

map my beautyLooking for fairest of them all? Map My Beauty, a new app which seeks to share personalized beauty tips at the swipe of a smartphone screen to help users find their outer beauty. Raising funds in a closed Fundable campaign, the app harnesses the trifecta of beauty, selfies, and cutting-edge technology reaching beauty novices and makeup lovers with its personalized tutorials initiated by users’ own selfies. Map My Beauty also curates beauty products and looks based on the user’s needs and preferences, creating an incredible opportunity for beauty brands to connect with their customers.

map my beautyThe startup initiated a $50,000 pilot deal with Sephora that launched on March 5, 2015. MMB exceeded Sephora’s concurrent user expectations by 300% and surpassed the monthly expectation in less than two days, according to the campaign. The collaboration with Sephora yielded Pocket Contour Class, an app that  teaches women how to contour, the art of creating shadows to slim the face more a more defined look, their faces according to their unique features.

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According to Fundable, in less than two months, Map My Beauty has attracted half a million women to their beauty experiences – with an over 40% return rate – boosted by positive reviews and  press coverage from Women’s Wear Daily, Forbes, Glamour, Yahoo and BuzzFeed.  Currently the  The team is working to launch new technology, partnerships, and a new iOS app feature in the coming months. Map My Beauty’s seed round is already 80% committed, according to a Fundable email brief.

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Map My Beauty shared the following these simple steps to change up users’ beauty routines and start a day with a fresh, beautiful and personalized look:


Once you’ve downloaded the app, create an account and log in to get started.


Take two selfies, one with your eyes opened and another with your eyes closed.


Choose from tons of looks to get your own custom tutorial. Best part: no need to actually wash makeup off.


Our beauty analysis software will use your selfie to calculate your face and eye shape and analyzes the symmetry of your features. We will also take into account your skin tone, hair color and eye color when making product recommendations.


Proprietary beauty mapping then provides scientific, individual guidance on how to apply any makeup look.


Follow our simple instructions to achieve the look made just for you.


Sometimes you look so good, you just can’t help showing it off. MMB lets you share your look on your favorite social media platform. You can even add tips of your own for others to see!


You can easily email yourself your personal face chart with the how-to makeup directions simply printed.


Find and shop all of the products you need to complete your looks directly through your mobile device!

Annabella DailyMap My Beauty Founder and CEO Annabella Daily started her career as a beauty and fashion journalist, spearheading the launch and growth of an original fashion and beauty channel, Hello Style, for HearstDigital, and relaunched channels for Vogue, Teen Vogue, Glamour, and Style.com at Conde Nast.  Her international team includes CTO Kristina Scherbaum and Makeup Architect Viola Riste.  More detailed financial and campaign information about Map My Beauty is available here to registered Fundable investors.


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