With 2015’s most highly anticipated new tech product landing on the wrists of consumers around the world, it will be important for consumers that push the limits of their gear to protect their devices with a case that is rugged, functional, fashionable and most important, keeps their precious Apple Watch safe.
The Apple Watch accessory market has the potential to be enormous and beginning today, LUNATIK, the premium mobile accessories brand responsible for kickstarting the smartwatch frenzy with TikTok + LunaTik Watch Kits for the iPod nano, is conducting a Kickstarter campaign to validate its Epik Protection System for the Apple Watch and fund the final development.
Designed for the Apple Watch 42mm, the Epik system includes a case and band and is available in silver or black anodized aluminum with choice of a silicone sport band or aluminum link bracelet. Early versions of Epik are scheduled to ship to Kickstarter contributors later this summer and reward levels include:
- $125 Epik Silver or Black Anodized Aluminum Case + Silicone Sport Band
- $150 Epik Silver or Black Anodized Aluminum Case + Matching Aluminum Link Bracelet plus free Silicone Sport Band (Limited quantities of 2,500 ea.)
- Early backers of each level will get limited Early Bird pricing at $25 off
Crafted for those who rely on their gear, Epik transforms the Apple Watch into an uncompromising, rugged companion, ready for anything. From hiking, jogging, skiing and cross-training to climbing, going to the beach, hitting the jobsite and normal everyday use, Epik gives Apple Watch owners the comfort of knowing their investment is safe and well protected while making a bold statement about the user’s lifestyle. Epik’s rugged and distinctive aesthetic also offers an opportunity to stand out from millions of Apple Watch users.
With its reinforced materials and shock-absorbing internal core suspension system, Epik offers an additional layer of impact and ingress protection. Epik’s iconic Active Control Crown features a highly tactile and precisely textured actuator dial that provides enhanced control of Apple Watch’s Digital Crown, its signature interface point, when you are immersed in your favorite sport or adventure. Obsessively designed and well-crafted, Epik ensures the Apple Watch works as intended, with full access to all watch features including its inductive MagSafe charging, heart-rate monitor, audio ports, and interface.
Scott Wilson, founder and chief creative officer of LUNATIK and MINIMAL, stated:
“While the Apple Watch is a beautifully refined piece of hardware, many who participate in their favorite activities will require more rugged protection for their watch. Epik is crafted for those whose hobbies, passions, jobs and even lives rely on their gear, while also offering a more bold, functionally informed aesthetic for those who prefer it.”
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