Vini Italiani Shows the Value of Liquid Assets: Overfunds on Seedrs, Plans New London Wine Bars

Vini Italiani 4Glass full: London wine bar Vini Italiani  has raised over £308,215 on its Seedrs  equity crowdfunding campaign with its equity offering of 11.63%.  Funding will be used to continue the brand’s undivided focus on Italian wines with the goal that Vini Italiani will be recognised and identified as the leader in promoting and commercialising Italian wines in the UK.  The oenophiles also plan to open a new location in London.

Vini Italiani’s owners, Matteo Berlucchi and Bruno Cernecca, noted that the UK is one of the biggest markets for Italian wines (over £1.7 billion per year):

“We enjoy a multi-channel revenue approach: wine bars/stores, online and wholesale all focused on helping the UK market appreciate and discover the huge variety and quality of our wines. The founding team (all Italian wine lovers) believe that by having an undivided focus on Italian wines the company can build a brand which will be recognized and identified as the leader in promoting and commercializing Italian wines in the UK.”

Valued at £1,899,676, Vini Italiani’s Seedrs campaign remains open for investment.  According to Berlucchi and Cernecca,

Matteo Berlucchi and Bruno Cernecca“The company has already achieved some important results: we have built a very loyal customer base and have already been recognised as the undisputed leading Italian wine merchant in the UK. In only two years we have gone from just over 20,000 bottles sold in year one to 100,000 and just shy of £1M in revenue in 2014. Now that we have fine tuned our format (wine + food + retail) we are ready to open more wine bars/stores in Central London. This would generate economies of scale thanks to centralised costs for admin, marketing and logistics.”

Other accomplishments include:

  • Vini Italiani 5Currently 5 stars and number 127 out of 18,328 restaurants in London on Tripadvisor (3/2/2015)
  • Specialist Retailer of the year: Italy 2014 – (Decanter)
  • Best Top Merchant Online Retailer of the Year 2014 – Finalist (Harpers Awards)
  • Specialist Merchant of the Year: Italy 2014 – Shortlisted (International Wine Challenge)
  • Specialist Wine Merchant of the Year 2013 – WINNER (Decanter WWA)

Vini Italiani 2Italy’s incredibly interesting variety of grapes and delectable wines are offered at Vini Italiani via its retail, wine bars and website, including Pinot Grigio, Prosecco, Nero d’Avola, Primitivo, Barolo, Chianti to hundreds of lesser known but very distinctive ones like Albana, Vermentino, Franciacorta, Barbaresco, Morellino, Falanghina, Greco di Tufo.

Vini Italiani is also offering a special perk to those who invest a minimum of £2,000, a 20% shareholder discount of on its range of products and services including wine, events, wine bar lunches or dinners, online orders, wine trips for as long as investors hold their shares.

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