Mobile Lifestyle Platform Daum Kakao Acquires Tangram Design Lab, the Creators of Kickstarter Success Smart Rope

Daum KakaoDaum Kakao, the mobile lifestyle platform company behind Kakao Talk, announced the acquisition of Tangram Design Lab, taking a 51% stake in the UX design agency. Tangram Factory, the partner company and maker of Smart Rope, will continue to operate as an independent brand, with the support of Daum Kakao.

With the acquisition of Tangram Design Lab, Daum Kakao has a long-termpartner in IoT devices and hardware products, combining the best in product design and development with one of the world’s most powerful platforms.

John Park, head of Daum Kakao’s K-Venture Group Co., stated:

“Tangram Design Lab is an ideal partner in our vision to ‘connect everything.’ Their capabilities in strategy and concepting, design and development, and branding and marketing make them a clear standout.”

Smart RopePark also cited the recent success of Tangram Factory’s Smart Rope as a prime example of innovation in the Internet of Things (IoT) space. Smart Rope is an LED-embedded jump rope that displays your fitness data in mid-air as you work out, pairing with your smartphone to provide accurate, relevant fitness insight.

Smart Rope tripled its funding goal on Kickstarter, achieving full funding in 6 days, and was named one of the most innovative products at Mobile World Congress in Barcelona. Tangram Factory will release Smart Rope in September.

Deokhee Jeong, CEO of Tangram Design Lab, added:

Smart Rope“We’re excited to announce a new chapter for Tangram. We’ll continue to create innovative, user-centric experiences in mobile and beyond. Daum Kakao is a true industry leader, and we’ve always admired their ability to create products and platforms that people can’t live without. Together, there’s no end to the opportunity we see across users and devices, as well as markets and geographies.”

 


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