Ready to open up about her career in a male-dominate industry, Indiegogo’s director of UK technology and design, Anastasia Emmanuel sat down with Marketing Magazine to weigh in on topics, including her presence in technology world and women’s workplace rights.
During her interview, Emmanuel shared details about her career:
“As a woman talking about hardware, it is often me on stage talking to 500 middle-aged white men. I’m often the only woman on the panel, but I know I need to do it. The best thing is when women say to me afterwards how great it is to see a woman talking about hardware – it’s a real ‘win’ moment. Even though it’s intimidating and [there’s a] feeling you need to prove yourself, you should always say yes. I quickly fell in love with technology; entrepreneurs are very passionate and inspiring about their work and there is a real sense of community.”
Noting her feelings about the infamous fact that women are often turned away when it comes to careers and pay, Anastasia stated:
“When I started out I didn’t realize that women were being paid so much less than men. We need to address this. Until these issues are addressed it will be very difficult and huge policy changes are required.”
In regards to what it really takes to be successful, Emmanuel added:
“Being nice is very underrated; women feel they need to adopt male characteristics, but that’s not the way to get ahead. People do pay it forward and they will open their networks to you if you are generous.”
Check out the entire interview below.
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Reg A - Form 1-A Filings Beta
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YTD: Jan 1, 2026 - Oct 29, 2026 vs Jan 1, 2025 - Oct 29, 2025
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Number of Filings132Prior 128 +3.1%
Target Raise, Total$3.44BPrior $3.56B -3.5%
This YTD
Year prior
Change
Filings
132
128
+3.1%
Target raise
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$3.56B
-3.5%
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“As a woman talking about hardware, it is often me on stage talking to 500 middle-aged white men. I’m often the only woman on the panel, but I know I need to do it. The best thing is when women say to me afterwards how great it is to see a woman talking about hardware – it’s a real ‘win’ moment. Even though it’s intimidating and [there’s a] feeling you need to prove yourself, you should always say yes. I quickly fell in love with technology; entrepreneurs are very passionate and inspiring about their work and there is a real sense of community.”
“When I started out I didn’t realize that women were being paid so much less than men. We need to address this. Until these issues are addressed it will be very difficult and huge policy changes are required.”
