London’s Natural Weight Loss Company Hits Crowdcube to Fight Obesity With Nutritional Drink “MaxMeal”

MaxMeal 3

London-based Natural Weight Loss Company recently launched an equity crowdfunding campaign on Crowdcube to raise £55,000 to fight against obesity with a new milkshake, MaxMeal.

The company, which was created by nutritionist Max Tomlinson and his wife Filipa Tomlinson, shared:

MaxMeal 4“Obesity is a global problem costing $2 trillion, and making Britain one of most overweight countries in Europe. The Natural Weight Loss Company has pioneered a range of healthy meal shakes as an innovative method of losing weight without compromising on taste and enjoyment. The Company is now looking for investment to roll out a full range of products, and help thousands more lose weight.


“We believe the problem is that the solutions currently offered by national governments, the medical profession and the food industry are not making any significant difference to the obesity pandemic. People are getting fatter each year with a recent Neilsen report revealing that over 52% of people in Europe consider themselves overweight.”

MaxMeal 1Natural Weight Loss Company unveiled its solution by offering a “super-healthy, plant-based, calorie controlled liquid meal” that replaces one or meals per day. The company noted that there is no need for a count points, add up calories buy specific diet foods and its approach is backed by numerous healthy reports:

“We have placed ‘ease-of-use’ at the heard of our business and have made losing weight a stress free, simple process. Our nutrition team have blended together a totally natural and filling shake called MaxMeal. We pride ourselves in our natural delicious Cocoa-Choc, Wild Strawberry, and Velvety Vanilla shakes. They mix very well with water or your choice of liquid, have a fabulous mouth-feel and are really easy to use.”

The brand also revealed more details about the shakes:
  • MaxMeal 2Lots of natural honest goodness
  • Low calorie, low Glycaemic Index (GI) – no added sugars at all
  • Packed with vitamins, minerals, antioxidants and healthy plant nutrients
  • Low allergy footprint – no wheat, GMO, yeast, gluten, soya
  • No nasties – colorings, flavorings, fillers, binders or preservatives
  • Packed with vegetables, fruit, spices and herbs for abundant PlantPower
  • Supports the national ‘5-a-day Fruit and Veg’ message
  • Rich in healthy fatty acids for blood sugar control and optimal brain function
  • Contain probiotics for healthy bowels and fibre to aid digestion

Max stated:

Tomlinson“We have created the perfect, science backed, easy to use weight loss tool. A mega-healthy, completely raw ‘PlantPower’ meal shake which is the result of my 30 years in clinical nutritional practice and my huge passion for weight-loss and wellbeing. It contains all the natural ingredients that I know are essential for good health and vitality: a daily dose of green vegetables, fruits, good oils and vegetable protein. Our consumers will enjoy it as part of their daily weight management regime and will feel the burst of energy that comes from tapping into honest goodness.”

Funds from the Crowdcube campaign will be used to pay for the manufacture, packaging, distribution and marketing of our meal shakes. The company will create a bespoke e-commerce site and start PR and social media campaigns. It will hold shake tasting sessions in major stockists and hold in-store demonstrations and lectures run my Max.

Natural Weight Loss Company’s campaign is set to close at the beginning of September.


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