divvi announced this week that it is planning to launch a $400,000 equity crowdfunding campaign through platform designbook.com. The company created a iOS mobile app that couples word of mouth recommendations with easily actionable sales links delivered in a text or email. Available on the Apple store, the app makes it easy for consumers to connect with products they love.
divvi is initially focused on the outdoor consumer goods industry, where retailers and friends spend a great deal of time educating consumers on the right gear. There are more than 50 million products listed on divvi, including socially and environmentally conscious brands like Patagonia, Seventh Generation, and Tom’s Shoes. The $400,000 to be raised by divvi on Designbook in this offering will be used for sales and marketing purposes to bring national awareness to divvi as well as continued product development. divvi will build on its existing strong relationships with brand reps and retail outlets to enter the retail market.
The divvi deal is a Regulation D private offering, meaning that it is available to accredited investors nationwide. divvi previously raised $120,000 in an angel seed round to create their minimum viable product now available on the Apple App store. divvi has an efficient approach to product development and a clear path forward to sustainable cash flow.
Richard Morin, divvi’s CEO/CMO, stated:
“We envision a world where consumers, retail sales associates and brand employees have the digital tools to help one another easily find and purchase quality goods – improving the bottom lines for brands and retailers while giving back to the planet.”
A portion of every divvi-powered purchase is donated to organizations working to preserve the planet and help those in need. divvi is a member of 1% for the planet, and a pending B Corporation.
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