Himachal, a Lancashire-based startup that creates Indian cider using Himachali apples and pure Himalayan mountain water, has launched an equity crowdfunding campaign on Crowdcube to with a mission to raise £65,000 for expansion of its growing business.
“We are producing an authentic Indian cider which is being marketed directly to more than 9500 Indian restaurants in the UK. To the best of our knowledge we are the only authentic Indian cider on the market using Indian apples and brewing and bottling high in the Himalayan foothills. Ours is a natural, hand-made product which we believe will be a great accompaniment to Indian food.”
Noting details about its progress since launching earlier this year, the Himachal team explained:
“The product has been developed, designed and manufactured and the initial shipments have gone through comparative blind taste testing coming out top against 3 well known UK ciders in a recent event at West Bradford golf club. Our initial stocks having already been sold and committed to our launch restaurant customer in Lancashire who has committed to an initial 144 bottles a week.”
Also revealing what the funds will go towards, the company wrote:
“The overwhelming majority of our cash outflows are to cover the purchase of cider, shipping costs and import/excise duty and fees. With a relatively long lead time between apple crushing in India and availability of bottled product in the UK we will have product in production, product on the water and product in stock ready to supply to customers. The raise funds will be used directly to buy raw materials and brew cider as well as to pay shipping costs and pay import and excise duties as each shipment arrives in the UK.”
Those that invest in the company will receive rewards including:
- Invest £250: Free case of 12 bottles of Himachal Cider
- Invest £1,000: Free case of 12 bottles of Himachal Cider plus an invitation to the brand’s product launch event in Lancashire.
Himachal also offers 15.12% in equity. The campaign is set to close at the end of September.
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