On Thursday morning, Ooooby, and their crowd, have shown equity crowdfunding can be about more than financial returns when the social enterprise hit their minimum target of $200,000.
Last month, the New Zealand-based local food delivery service took to equity crowdfunding platform, PledgeMe, to raise $800,000 for expansion. Founder of Ooooby, Pete Russell, previously stated:
“Ooooby is a farmers market in a box delivered to your door. We make buying local food convenient, affordable and fair through our lean-efficient distribution model. Ooooby’s model can scale and be replicated to serve the local food needs of most areas here in New Zealand or almost anywhere around the world.”
PledgeMe Equity Champion, Will Stewart, recently shared:
“Ooooby’s main purpose is to help rebuild local food economies. This has lead to an unusual share offering where potential dividends are invested back local food systems or projects. The fact they met their minimum goal of $200,000 in just over a week shows that social enterprises can seek impact investment through alternative funding sources.
“Ooooby isn’t a pre-revenue startup, they’ve been building this business for several years and chose equity crowdfunding because it aligns to their vision, they see it as the best fit with their growth plans. PledgeMe is stoked to be the home for social enterprises looking to connect to their crowd so they can bring a positive impact to their area.”
Stewart also noted that it was interesting to see that Ooooby’s funding has come not only from engaged individuals and customers, but also from trusts and other organisations looking to make calculated impact investments. He commented:
“It’s been impressive to see the support Ooooby has seen from trusts and organizations who have funds for investment aimed to return value in a range of ways. This has been complemented by strong support from engaged customers and professional networks who, until now, have watched Ooooby grow while cheerleading from the sidelines. Now they’re part of the team. With more than two weeks remaining on this offer, PledgeMe is excited to see where the Ooooby ends up.”
Ooooby’s campaign will run until it reaches its maximum funding goal by the end of September.
Have a crowdfunding offering you'd like to share? Submit an offering for consideration using our Submit a Tip form and we may share it on our site!
Sponsored Links by DQ Promote
Reg A - Form 1-A Filings Beta
Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.
YTD: Jan 1, 2026 - Oct 23, 2026 vs Jan 1, 2025 - Oct 23, 2025
Share this graph
Number of Filings131Prior 125 +4.8%
Target Raise, Total$3.40BPrior $3.54B -3.9%
This YTD
Year prior
Change
Filings
131
125
+4.8%
Target raise
$3.40B
$3.54B
-3.9%
Sponsored by
the Crowded Media Group
the leading digital news service covering the global Fintech Industry, including digital assets, crowdfunding, tokenization, and other innovations in capital markets. email us@CrowdfundInside
This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.
Crowdfund Insider is the leading news website covering the emerging global industry of disruptive finance including investment crowdfunding, Blockchain, online lending, and other forms of Fintech.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it and agree to our terms of service.
On Thursday morning, Ooooby, and their crowd, have shown equity crowdfunding can be about more than financial returns when the social enterprise hit their minimum target of $200,000.“Ooooby’s main purpose is to help rebuild local food economies. This has lead to an unusual share offering where potential dividends are invested back local food systems or projects. The fact they met their minimum goal of $200,000 in just over a week shows that social enterprises can seek impact investment through alternative funding sources.
“It’s been impressive to see the support Ooooby has seen from trusts and organizations who have funds for investment aimed to return value in a range of ways. This has been complemented by strong support from engaged customers and professional networks who, until now, have watched Ooooby grow while cheerleading from the sidelines. Now they’re part of the team. With more than two weeks remaining on this offer, PledgeMe is excited to see where the Ooooby ends up.”
