Last month, the New Zealand-based local food delivery service took to equity crowdfunding platform, PledgeMe, to raise $800,000 for expansion. Founder of Ooooby, Pete Russell, previously stated:
“Ooooby is a farmers market in a box delivered to your door. We make buying local food convenient, affordable and fair through our lean-efficient distribution model. Ooooby’s model can scale and be replicated to serve the local food needs of most areas here in New Zealand or almost anywhere around the world.”
PledgeMe Equity Champion, Will Stewart, recently shared:
“Ooooby’s main purpose is to help rebuild local food economies. This has lead to an unusual share offering where potential dividends are invested back local food systems or projects. The fact they met their minimum goal of $200,000 in just over a week shows that social enterprises can seek impact investment through alternative funding sources.
“Ooooby isn’t a pre-revenue startup, they’ve been building this business for several years and chose equity crowdfunding because it aligns to their vision, they see it as the best fit with their growth plans. PledgeMe is stoked to be the home for social enterprises looking to connect to their crowd so they can bring a positive impact to their area.”
Stewart also noted that it was interesting to see that Ooooby’s funding has come not only from engaged individuals and customers, but also from trusts and other organisations looking to make calculated impact investments. He commented:
“It’s been impressive to see the support Ooooby has seen from trusts and organizations who have funds for investment aimed to return value in a range of ways. This has been complemented by strong support from engaged customers and professional networks who, until now, have watched Ooooby grow while cheerleading from the sidelines. Now they’re part of the team. With more than two weeks remaining on this offer, PledgeMe is excited to see where the Ooooby ends up.”
Ooooby’s campaign will run until it reaches its maximum funding goal by the end of September.
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