RealMassive Unveils Latest Technology Innovation at ULI Fall Conference: Project Atlas, Next-Gen Mapping Platform For CRE Research

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RealMassive, commercial real estate’s open data marketplace, today announced its participation in this year’s Urban Land Institute Fall Conference, October 5-8, at the Moscone Center in San Francisco. During this year’s event, RealMassive will unveil Project Atlas, the next generation mapping platform for CRE research. CEO and co-founder Craig Hancock will join Airbnb’s head of landlord partnerships, Jaja Jackson; Mark Gilbreath, CEO and founder of LiquidSpace; and Justin Holmes, director of corporate communications and public policy of ZipCar, in a thought-provoking commercial real estate technology trends discussion.realmassive founders

RealMassive is a first source for real-time commercial real estate information. The company provides a powerful yet easy way to help commercial real estate professionals collaborate and streamline their marketing efforts, while gaining critical insight into the performance of their space and buildings. Tenant reps gain access to accurate availability data through the intuitive tools they need to analyze spaces collaboratively with their customers.

Screen Shot 2015-09-30 at 9.29.47 PMThroughout the conference, RealMassive team members will be in the Tech Hub at booth #9B where they will be giving product demonstrations of Project Atlas, a breakthrough technology platform that integrates RealMassive’s data, first-party data and third-party data to rapidly visualize risk and opportunity at the market, submarket and property level. Users can create multiple visualizations of data, including heat maps, and animate that data over time. Commercial real estate decision makers will now have access to new insights to enable smarter business decisions and increase deal efficiency.

Hancock said,

Project Atlas provides CRE professionals with a holistic view of the swiftly changing commercial real estate market. It provides a seamless way to integrate and visualize disparate sets of data to enable more effective decision making. The response from asset managers and financiers of commercial real estate has been exceptional. Project Atlas is emblematic of our mission to empower CRE with the best data and technology available.urban land institute logo

During Hancock’s ULI NEXT Member Only Tech/Disruption Showcase on Tuesday, October 6, from 9:45 to 11:30 a.m., in Moscone West, Room 2024, he and other panelists will tackle the conversation around the latest technologies available to commercial real estate professionals, how these innovations are changing the way business is conducted and how industry players can leverage these for success. The discussion will be moderated by Bret Wilkerson, Managing Director of Hawkeye Partners, LP.

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