Earlier this week, Crowdfunder announced new follows and messaging tools that will help investors and companies to be more in touch on its crowdfunding platform.
The Crowdfunder team shared:
“Investing is inherently social. Investors are investing in the founders and their team just as much as the idea. That is why we made it easy to interact with Founders and Investors through our new Follow and Messaging functionality. Now it will be easier than ever to interact with your Followers and Message them relevant news and updates about the business. This will lead to more Investors engaged around Deals and eventually more deals funded as a result.”
The follows features include:
- Message Followers: As a founder, organizers can now build their following and send them relevant updates about the business and the traction they’re gaining.
- Follow: Whether it’s an investor or an entrepreneur, they can follow companies to get updates on their progress.
The messaging features are:
- Message to Company Followers – This will send a Message to all the company Followers. The platform suggests that each company needs to be sure to exclude any Deal related information as it will be sending to both entrepreneurs and investors.
- Message To Accredited Investor Followers – This is the company’s opportunity to send Deal related information to all Followers that are verified investors. Crowdfunder added that businesses should be sure to update Followers as they hit fundraising milestones in order to get them interested in investing.