“We design and manufacture quality footwear. It takes time and effort to look good and stand out from the crowd. That’s why we don’t rush the manufacturing process of our shoes. We make sure quality counts at every stage of the process. It can take up to a month to manufacture GS shoes, and each pair is unique. It’s that impeccable attention to detail which ensures our shoes look the business and get you noticed.”
The Redfoot brand focuses mainly on selling directly to trade and online retailers. It also strives to offer premium products, which are sourced directly from the factories at competitive prices. The number of shoes sold per annum has grown from 7,000 pairs in 2007 to over 114,500 already this year.
The Goodwin Smith brand, which was introduced in 2013, is described as a growing company with the Redfoot name. It primary target audience is the men’s 20-45 age group. Redfoot remarks that the Goodwin Smith brand is already supplied to over 153 stockists, which includes House of Fraser and AVOCA. It is currently working towards Debenhams and is set to launch in December 2015. Since August 2015, Goodwin Smith has introduced a range of accessories and clothing for me. Last month, the brand began to sell a range of ladies shoes.
- £200: 20% discount for one year on Goodwin Smith and Redfoot
- £2,500: 30% discount off Goodwin Smith plus 20% off Redfoot for one one year (20 pairs of shoe limit)
- £5,000: 50% discount off Goodwin plus 20% off Redfoot for one year (20 pairs of shoe limit)
Since its launch, Redfoot’s crowdfunding campaign has successfully raised over £150,000.