Revealing a few tips and tricks for crowdfunding campaign organizers, global event marketplace EventBrite shared details about how events can bring funding initiative to life.
The company penned on Indiegogo’s Blog:
“Live events allow you to make this type of priceless, personal connection with new and existing supporters at a larger scale. You can tell contributors what your project means to you in your own words, inspiring them with personal stories. You can hear comments, questions, and words of encouragement straight from the source. And after your campaign is over, you can thank contributors by showing them the impact of their support.”
While discussing key items for running an event, EventBrite explained:
“Let your contributors meet the faces and names behind your work. Kick-off events like launch parties are a great opportunity for prospective contributors to learn more about your organization and meet the people behind your project. Tell them why you’ve decided to start a crowdfunding initiative, and show them some of the work you’ve already done. For example, if you’re gathering support to launch a new tech product, give prospective contributors a chance to play around with it and be amazed by what it can do. If you’re raising funds to distribute a film, host a screening and give your attendees the red carpet treatment.
“Enlist your network to raise funds on the spot. Treat your attendees to a good time while also using the event to ask them for help. Have attendees reach out to their network to gather fundraising support for your cause. The personal interaction will help create a sense of community and teamwork, and you’ll grow your network—and funds— in the process.”
EventBrite also stated that organizers should use events as a perk:
“Throw exclusive events and treat contributors like VIPs. Create a premium experience for your contributors. The special attention will delight them, and give you even more opportunities to mix and mingle with this valuable crowd. Say you’re raising funds for a dance performance: you can offer VIP seats to high-value contributors, and give them access to the performers for a special behind-the-scenes look at your project. Or say you’re raising dollars to distribute a new cookbook: host an exclusive dinner party highlighting your recipes, and give guests a chance to interact with the chef. Take advantage of the enthusiasm stirred up at your event by bringing a laptop or iPad so you can collect funds from contributors right then and there.
“Give your contributors an inside look at where their dollars are going. Share the progress of your crowdfunded product, space, or program while making contributors feel special. For example, if you’re raising dollars for a new arts studio, hold an event in your brand new space so your contributors can be the first to enjoy it.
“Host a creatively-themed event that ties to your campaign. Have a little fun with your event by incorporating a theme. Are you crowdfunding the manufacture of a new high-tech dog collar? Throw a puppy-themed party! Raising money to put on a play about space travel? Weave in totally ‘out there’ space-age decor.”
The company noted that organizers should throw an event once the campaign comes to an end:
“You can host a wrap party and incorporate tangible examples of the impact your contributors’ dollars have had. For example, if you’re wrapping up a community outreach program, host a photo or film exhibit that documents the people the initiative has touched.
“International Humanitarian Organization and Indiegogo crowdfunder Good Neighbors did just that with their post-campaign Eventbrite event, “Coffee Meets Water”. The photography and film exhibition raised awareness with an audience that reached far beyond existing campaign contributors to keep momentum going for their future initiatives.”
In conclusion, Eventbrite added:
“Whether it’s a launch party, a way to keep donations coming in the door, or a post-campaign follow-up, events have the power to get your campaign the attention it deserves. There’s nothing like face-to-face interaction with the people behind a project to motivate donations and create lasting relationships with supporters.”