On Wednesday, beauty empire, Revlon, announced the winner of its LOVE IS ON Million Dollar Challenge, the company’s new crowdfunding philanthropic platform.
Beginning in September, organizations dedicated to women’s cancer, heart disease, and diabetes, competed to raise the most funds to win a million dollar grand prize donation from Revlon. Competitors in the Revlon LOVE IS ON Million Dollar Challenge raised $2.75 million, with Revlon donating an additional $1.425 million over the course of the challenge for a total distribution of $4.18 million. Raising over $950,000, Cycle for Survival of Memorial Sloan Kettering Cancer Center is the top fundraiser and winner of the grand prize donation.
Lorenzo Delpani, CEO of Revlon, stated:
“We are extremely proud of the success of our LOVE IS ON Million Dollar Challenge. By using competition to incentivize women’s health organizations to raise funds, we greatly increased the impact of our charitable giving, which was always our primary goal. It was particularly heartwarming to watch charities of all sizes embrace the spirit of the Challenge by creatively activating and engaging their supporter networks.”
Dr. Craig B. Thompson, Memorial Sloan Kettering’s president and CEO, noted:
“All of us at Memorial Sloan Kettering are delighted that Cycle for Survival has won Revlon’s ‘LOVE IS ON’ Million Dollar Challenge, and we are grateful to Revlon and to our many supporters who worked together to put Cycle for Survival on top. The entire million dollar prize will be used to fund research into rare gynecologic cancers here at the Center, supporting innovative studies that have the potential to make a meaningful difference in women’s lives.”
The Challenge runner-up is the Cancer Research Institute, which raised over $700,000 and received a $250,000 prize from Revlon. In addition to the two top prizes, special ‘bonus challenges’ worth a total of $175,000 were awarded to various organizations over the six-week competition.
Later this month in New York City, Revlon will host a finale celebration event for Cycle for Survival of Memorial Sloan Kettering, Cancer Research Institute, and the other top 10 Challenge fundraisers: Mary’s Place by the Sea, Days for Girls International, Valley Girls & Guys!, Dr. Susan Love Research Foundation, Teen Cancer America, Basic Health International, Remember Betty Foundation, Gilda’s Club New York City, Harboring Hearts Housing Foundation and Starting Hearts.
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