Brief: Vitacon Incorporadora e Construtora Launches URBE.ME Real Estate Initiative to Fund Brazilian Building “VN Cardoso de Melo”


Vitacon Incorporadora e Construtora, a real estate company based out of Brazil, has launcheda investment crowdfunding campaign on URBE.ME to raise funds of what’s considered the first building to be financed by the funding method, VN Cardoso de Melo.

Vitacon 2The financing of the real estate development is regulated by the Securities Commission (CVM- Comissao de Valores Mobiliarios), and will be built in the city of Sao Paulo’s Vila Olimpia district. CEO of Vitacon, Alexandre Lafer Frankel, stated:

“We are opening up a new investment option that will be accessible to small investors, since anyone can now become an investor in VN Cardoso de Melo with amounts starting at R$1 thousand.

VN Cardoso de Melo offers apartments in what’s considered prime locations that will give residents time to enjoy the city, since they won’t be wasting it on commuting. In addition, the development will not have barred fences, and there will be a cafe open to the public on the ground floor.

The URBE.ME platform, which is now beginning its first fundraising drive, launched in April this year. Since 2013, URBE.ME has been developed to bring about a new way of investing to Brazil.  Similar platforms are already operating in other countries, such as Fundrise, the first real estate crowdfunding program in the U.S.





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