The company offers up a website where children between the ages of 5 and 15 may review their favorite places to eat, attractions, etc. Its goal to provide families better ways to plan a day out and where to visit. Features of the platform include pictures and even film reviews.
“KidRated provides a solution for both parents and businesses. For parents: All our reviewers are children and they use a universally understandable scoring system, so parents can see if their children will also enjoy the attraction or event. Video and photographs convey the emotion of the experience and verify the reviews. For Businesses: Users’ authentic content helps to market the experience. Authentic content leads to higher engagement and increased conversions. We speak directly to their target audience.”
During a recent interview with The Memo, founder of KidRated, Simon London, stated:
“We say our website is TripAdvisor by kids. For any parent – whether it’s the weekend, half term or school holidays – the problem is: What am I going to do with the kids that they’re going to enjoy, that’s different, that ensures that there’s not going to be a family argument?”
“Nearly all the museum videos are good fun. Two little girls made an incredibly funny film about going to the Hampton Court, and I didn’t even know there was a National Space Centre in Leicester until two boys reviewed it.”
In regards to the company’s future, London added:
“We want to prove the idea in the capital, and grow with as a UK-based business, but obviously the dream is to have something that’s global.”
The campaign has successfully secured nearly £80,000. It is set to close at the end of May.
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