Rêve En Vert, a London-based online luxury clothing store, has recently launched a campaign on crowdfunding portal AngelsDen to raise £600,000 for expansion.
The company is described as premier online multi-brand destination for sustainable luxury. It offers fashion and accessories for women from more than 20 designers, including Pamela Love, Ryan Roche, Christopher Raeburn and Lemlem.
“Our designers produce timeless, elegant pieces and operate with respect for people and the planet. There is a major shift in consumer behavior – people want to understand the origins of products they buy, from groceries (Whole Foods) to health & beauty (The Honest Company) to autos (Tesla). Fashion is the next market to embody this shift and Rêve En Vert is positioned to lead it.”
The Rêve En Vert’s website has been live for almost two years and in that time it has made sales to 20 countries, with most in the UK and U.S. It currently has nearly users a month and acquires them through SEO.
“We leverage social media, have conducted successful influencer campaigns, and are working with a marketing firm to optimize our social media positioning. Over the next year, we have allocated 26% of our fundraise to marketing. We have allocated this spend across Affiliate Marketing, Ad Words, Retargeting and Online Display.”
Funds from the campaign will be used for working capital (including inventory), marketing, two new hires (marketing director and buyer/merchandiser), website maintenance, general expenses and personnel. Those who invest will receive 20% equity based on the company’s valuation of £3.0 million.
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