Hommage, a men’s grooming brand, debuted its Crowdcube campaign on Tuesday to raise £500,000 as it looks to launch a monthly subscription service. Within just hours of its launch, the initiative has successfully secured nearly £475,000 from 29 investors (with the largest investment being £300,000).
The company currently offers over 100 different men’s-only shave, face and body skin care products, along with a range of shaving accoutrements, and men’s grooming accessories. Its targeted customers are men who “appreciate quality and performance” when it comes to shaving products. The razor blades are notably from Gillette and Japan brand, Feather. Hommage’s exclusive skin car products partner is Rohto Pharmaceutical.
Hommage stated it plans to create two monthly subscription service plans:
- ShaveCare Kit: 8 shave products
- FaceCare Kit: 6 different face care products.
The company noted that the service’s launch is expected to be this upcoming’s Father’s Day in the UK. The subscription is price to just £30 per moth and the boxes will be delivered directly to customers in a specially designed gift-style packaging.
- Marketing to drive customer acquisition growth
- Expand management team with focus on Digital Community Manager, Copy/Blog Writer and Customer Service Representative
During a recent interview, Cosmetic Dermatology and Hair Restoration Surgery, Dr. Samuel Van Eeden, stated that, after he studied Hommage, he stands by the company and believes in its products.
“The HOMMAGE line of products are outstanding for fighting natural and induced skin fatigue–resulting in an overall improved appearance. I endorse these products for all men and I am excited for HOMMAGE’s future as a serious value-add solution in men’s beauty, health and wellness.”
The campaign is set to close mid-June.
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