Knix Wear, an active intimates company, announced on Tuesday that the crowdfunding success, 8-in-1 Evolution Bra, is now commercially available for purchase through its website.
Designed to combat some of the most common complaints women have about bras, the 8-1 Evolution Bra “evolves” with the active woman throughout her day, seamlessly transitioning through every activity from the office to the gym. fully reversible with interchangeable straps and can be worn eight different ways. It has a patented bonded construction which eliminates the need for underwires and moulds to the wearer’s body, while the four-way stretch reduces impact on the bust. Features of the bra are:
- moisture wicking and quick dry technologies
- four-way stretch
- seamless design
- completely underwire free
Over the past eight months, the company successfully raised $1,551,287 from more than 19,000 backers through Kickstarter and Indiegogo campaigns, surpassing their initial campaign goal of $30,000 by more than 5,000%. The Kickstarter campaign is notably the most funded female and fashion on the crowdfunding platform to date.
, Chief Knixpert at Knix Wear, commented:
“We knew there was a market for the Evolution Bra based on our extensive customer research, however, our Kickstarter and Indiegogo campaigns confirmed that women are tired of buying uncomfortable bras. Women are ready to embrace a new wave of bras that address issues that make wearing a bra everyday an unpleasant experience. We are excited to lead that charge and make the Evolution Bra more widely available to women everywhere.”
Joanna then added:
“Knix Wear designed the Evolution Bra with the guiding principals of ‘comfortable can still be cute’ and ‘functional can be fashionable.’ We involved our customers in every step of the development process to ensure we achieved those principals and delivered a bra that women will truly love. We are humbled by the tremendous amount of support we received during our Kickstarter campaign and are thrilled to give women the most comfortable and versatile bra.”
As part of the launch of the Evolution Bra, Knix Wear also announced a new, first-of-its-kind bra sizing tool available on its website.
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