Overfunding: Men’s Grooming Brand Hommage Surpasses £500,000 Goal on Crowdcube

Just two weeks after launching its Crowdcube campaign, UK-based men’s grooming brand, Hommage, has successfully secured its initial £500,000 funding goal.

Hommage 2The company currently offers over 100 different men’s-only shave, face and body skin care products, along with a range of shaving accoutrements, and men’s grooming accessories. Its targeted customers are men who “appreciate quality and performance” when it comes to shaving products. The razor blades are notably from Gillette and Japan brand, Feather. Hommage’s exclusive skin car products partner is Rohto Pharmaceutical

 

Hommage stated it plans to create two monthly subscription service plans:

  1. ShaveCare Kit: 8 shave products
  2. FaceCare Kit: 6 different face care products.

The company noted that the service’s launch is expected to be this upcoming’s Father’s Day in the UK. The subscription is price to just £30 per moth and the boxes will be delivered directly to customers in a specially designed gift-style packaging. 

During a recent update, Homage announced that it has received a high score from crowdfunding ratings agency, Crowdrating:

Hommage 1“Crowdrating is an independent rating agency specifically for crowdfunding campaigns that is the leader in its field and regulated by the Financial Conduct Agency (FCA) in the UK. Crowd rating’s rating methodology is to assess three main areas – management, product and investment, along with award gold, silver bronze or nothing for each criteria. We are happy to announce that following Crowdrating’s assessment, Homage’s fundraising campaign was awarded 3x gold in each of these critical areas.”

Funds from the campaign will be used for the following:

  • Marketing to drive customer acquisition growth
  • Expand management team with focus on Digital Community Manager, Copy/Blog Writer and Customer Service Representative

Hommage’s initiative is set to close in two weeks.


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