SoFi targets HENRY’s or High Earners Not Rich Yet customers with their growing portfolio of lending and financial services. In the beginning, SoFi went after Ivy League grads who had little credit history but solid earnings potential. SoFi helped these up and comers refinance their expensive student loans. Ignored by traditional finance firms that fixated only on FICO scores and extensive credit histories – SoFi thrived. Today SoFi targets a far wider audience having honed their underwriting model and boosted their services. SoFi claims the single largest Fintech investment ever giving it plenty of room to spend money and grow. SoFi has now originated over $9 billion in loans and holds an estimaged private value of $3.6 billion.
Asked what SoFi becomes in 5 years and Bradford explains;
When I was growing up Charles Schwab was the disruptor and American Express was the greatest brand … if Charles Schwab and American Express had a baby today it would be SoFi.
Watch the video below.