Earlier this week, intimacy lifestyle brand, Lelo, launched an Indiegogo campaign to raise only $12,000 for its self-dubbed next generation condoms The initiative has already surpassed its initial goal and is currently sitting at over $90,000 thanks to 4200 backers.
According to Lelo, the Lelo Hex condoms delivers strength, thinness and sensation through its unique structure and its considered the“first major condom innovation” in 70 years. Each of the Hex condoms addresses issues that other condoms have experienced over the years:
- Discomfort: The condoms have a “structure” that flexes and molds for comfort.
- Slippage: Offers a web that is raised from the inside, which provides a “texture” that keepers users “on track.”
- Breakage: Combines thinness and strength so it protects from any accidents.
The company stated:
“After seven years of research and testing, LELO’s project succeeded where so many others have failed. We took the thinnest, strongest material known to science – graphene – and integrated its hexagonal molecular structure into the latex condom. Our manufacturing partners said applying structure couldn’t be done. It could, and the results are extraordinary.”
As part of the crowdfunding launch, the company revealed that Two and Half Men alum, Charlie Sheen, has become a promoter of its condoms. Sheen announced late last year that he was diagnosed with non-curable disease HIV. In the condom’s promotional video, the 50-year-old actor explained:
“I think people associate the word ‘condom’ with less pleasure. With less connection. What may feel like five seconds of an inconvenience or a halted or (thwarted) moment can absolutely prevent a lifetime of potential grief and suffering. It’s a dialogue that people don’t want to have. It’s uncomfortable, it’s awkward. A lot of it has to do with that fantasy belief that that can never happen to them.”
He also noted:
“I don’t know why it hasn’t happened but the condom has not changed for 70 years, until right now. I sincerely believe I can truly support Lelo Hex and influence the use of them through my experiences and life. There’s a combination now, people still want to be like me and experience my life. But there’s a little detail that they want no part of so they can avoid that by using this.”
Those that back the project can receive the pack of 12 condoms starting at $14. Lelo is also offering various packs, which include multi-packs, money clips, vouchers and also a meeting with the company’s founder.
The campaign is set to close next month.
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