Men’s Skincare Brand Bad Norwegian Extends Invesdor Campaign

Bad Norwegian 3

Just days before its equity crowdfunding campaign on Invesdor was originally set to close, the Norway-based skincare brand, Bad Norwegian announced it had extended the initiative.

Bad Norwegain 4Bad Norwegian, which was founded in 2011, offers up men’s only skincare. It offers the following signature products:

  • Revitalize Face: An intense moisturizer to reduce fine lines that has active ingredients, fast absorbing non-greasy texture, with no color or smell.
  • Facial Cream: A fast-absorbing, non-greasy formula keeps skin strong and healthy without smell or color.
  • Wash Face: A daily cleansing scrub with skin friendly components that keeps skin clean and pure.
  • Roll Doe:  A fast-absorbing, menthol infused deodorant that ensures effective odor control.

The Bad Norwegian team recently revealed why they decided to use the crowdfunding method:

“Recently, BAD NORWEGIAN launched it’s first ever crowdfunding campaign with the Finnish company Invesdor.com. Here’s some experiences we have so far. Equity crowdfunding is a new concept in Norway, and there has been a few questions as to what this is. We call it ‘Become a co-owner.’ You buy shares in our company through the Invesdor platform and then you own a part of our company.”

They explained who has been investing in the campaign so far:

Bad Norwegian 2“Of the investors who have invested in us so far, we see family, friends, extended network and totally new names. It is a humbling experience having your personal networks investing in your company, and even more so when people we have never met wants to take part in our journey. One of the main reasons for going with crowdfunding was actually to trigger the positive network effects which comes with a larger investor base. We look forward to all the fun we will create together.”

The company also announced details about the campaign extension:

“Bad Norwegian are extending the round due to positive talks with larger investors that cannot invest before the current subscription period ends due to vacation interruptions.”

Bad Norwegian’s campaign is now set to close at the beginning of August.


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