Success! The Apprentice runner-up Vana Koutsomitis’ dating app, DatePlay, has surpassed its initial £120,000 funding goal and has raised over £146,000 from nearly 100 investors on Seedrs. DatePlay is described as an app that combines dating and games. It uses fun, easy-to-play games to learn more about the users and increase the quality of matches.
As previously reported, Vana and her teams revealed they are in the final stages of building DatePlay and are making preparations to launch for beta testing this fall, with a full roll-out and marketing launch to reportedly coincide with the next season of The Apprentice on BBC1. The app already has 20,000 sign ups. Funds from the campaign will be used to complete the app, and the remaining cost will be used through the launch phase.
DatePlay’s free app users will notably have all benefits of the dating and gaming concept while premium users will be able to access other features including increased messaging, messaging into new locations, invitations to exclusive events and more. During a recent interview with Business Insider, Vana shared details about the app and how it stands out from its competitors.
“The difference between DatePlay and the others is that we add an element of fun to the dating experience by integrating games into the interface. Tinder can engage you for short periods of time but once you have enough matches and once you’ve swiped left and right enough times, you start to get a little bit crazy. You’re just like, over it.”
In regards to how the app’s games determine compatibility, Koutsomitis added:
“We’re using a PhD to develop the games. It’s based on scientific research. I’m not the scientific expert so it’s hard for me to tell you in an educated way the exact personality matches.”
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