Brief: Crowdcube Success Ethos Preps For Public Launch in London

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This Friday (July 29th), Crowdcube #FundedClub member, Ethos is set to officially launch to the public in London’s Old Spitalfields Market.  The company, which was founded by Cambridge graduates Dr. Theo Koutroukides and Jennifer Hersch, is described as a chain of boutique yoga & fitness hybrid studios combining health, science and technology.

Ethos’ team previously stated:

Ethos 7“We aim to bring all high profit trends to one location: Cycling, Yoga, Hot Yoga, Barre, TRX and Cross-Training and believe that this is unique amongst all other London studios and gyms. We strive to provide overworked and time-deprived customers with a one-stop shop for optimal mind/body health where they can do all activities with an easy Pay-As-You-Go model. This is delivered alongside a FitLab where science and health technology are integrated into the ETHOS approach.”

The company secured £709,460 from 389 investors during its crowdfunding round in February.


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