London-based healthy meal delivery service, Mindful Chef, successfully overfunded on Seedrs by 250% with over £1 million raised and announced on Thursday it has added celebrity athletes Andy Murray, Olympian gold medallist Victoria Pendleton and rugby champion Will Greenwood to its growing list of high-profile investors.
As previously reported, Mindful Chef is described as a young company that makes healthy eating easy by delivering all the good-for-you ingredients to create meals. The brand offers gluten-free, organic produce with no refined carbohydrates to homes across the UK. Customers choose the recipes, Mindful Chef source and deliver the ingredients. The customer cooks the meal, saving time and minimizing waste.
Since its launch in 2014, the company has reportedly experienced a 25% month-on-month growth and has a £1 million gross order value, with an average order spend of £36. Additional funding will be used for marketing, technology and launching new products.
While discussing the campaign’s success, Giles Humphries, co-founder at Mindful Chef stated:
“We are delighted to have overfunded in such a short period of time. The demand has been phenomenal; this is huge validation of the business and has left the whole team energised about what the future holds. We are looking forward to bringing healthy eating to thousands more households across the UK.”
Speaking about her Mindful Chef investment, Pendleton added:
“Having discovered Mindful Chef recently I couldn’t speak more highly of the product. The quality speaks for itself and as soon as I heard the guys were crowdfunding I knew I had to be involved. I am looking forward to helping spread the word about this fantastic new business.”
Others who are big Mindful Chef fans include powerhouse couple Victoria and David Beckham, along with members of the England Rugby team.Former global chief strategy officer of Interbrand and one of Mindful Chef’s investors, Leslie Butterfield recently stated:
“This is one of the most promising brands in one of the strongest growth markets right now. High-quality product, talented team and major growth market – that makes for a very powerful brand! I’m really excited to be supporting the Mindful Chef team as they build a great business and a powerful brand for the future.”
Mindful Chef’s crowdfunding campaign officially closed today.
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