BiiSafe, the Finland-based startup behind the wearable tracker Buddy, has launched an equity crowdfunding campaign on Invesdor to raise €220,000 to accelerate international growth. The company previously raised $43,012 through Indiegogo two years ago.
BiiSafe notably develops, markets, manufactures, and sells software, accessories and service platforms for security and wellness purposes. The company is on a mission to offer advanced and easy-to-use products to both customers and organizations. Over 50,000 units of Buddy have been sold and delivered to nearly 30 countries throughout the world, and it is used to locate items, to share location, to follow pet movements, and improve corporate security. It also tracks the usual wellness metrics (i.e. steps).
“BiiSafe’s product and service concept is comprised by the physical hardware and its App and cloud software. The company offers its customers an enjoyable customer experience by combining hardware, mobile application and a cloud service into a seamless entity. The Focal point for the company is the BiiSafe Portal, which has been developed especially to meet the needs of its B2B customers. The BiiSafe Portal will also facilitate management of HR issues that are linked to safety and wellness.”
The company is currently making preparations to launch the next generation of Buddy trackers, which will reportedly connect to the cloud through low-power WiFi, ZIGBEE hub or Bluetooth 4.2. Sharing his thoughts about BiiSafe’s campaign, Invesdor CEO Lasse Mäkelä stated:
“BiiSafe is doing big things with a great product in an interesting industry, and they have crowdfunding experience to boot. We are happy to be able to help BiiSafe in its growth.”
Since its debut on the equity crowdfunding platform last week, the campaign has successfully secured 220,000 from 15 investors. It is set to close on September 8th.
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