On Wednesday, NakedWines announced it is seeking £112,000 for a new English Sparkling Wine and is giving investors a chance to name the new fizz. The crowdfunding platform is teaming up with Simpson Wine Estate for the process.
NakedWines reported the sparkling wine would be produced by Simpson founders, Charles and Ruth Simpson, on their Kent vineyard and the funds from the campaign will be used to pay for the winery equip and winemaking process. Sharing details about the project, NakedWines managing director, Eamon Fitzgerald, stated:
“This is a fantastic opportunity for our angel customers to be park of winemaking history by funding, naming and designing the label of the newest addition to English Sparkling Wine. I do however have to admit, we have vetoed WineyMcWineFace from the name suggestion – sorry angels!”
Speaking about NakedWines partnership with Simpson Wine Estate, Eamon noted:
“We’re so excited that Charles and Ruth have decided to work with Naked Wines for their first English sparkling wine. They are seriously talented winemakers who will product a top-notch English wine for our angels. The rise of English wines over the past years has been astounding. For our customers to be involved with naming and designing the newest addition is a fantastic opportunity.”
The launch of the sparkling wine campaign comes nearly 17 months after NakedWines acquired Majestic Wines for £70 million. The website confirmed the acquisition fueled its growth over the past year. Majestic Wines revealed its year-end results in June and reported its annual results and showed strong growth thanks to Naked Wines, with sales exceeding $130 million and a maiden profit of $1.29 million.
Naked Wines CEO, Luke Jecks, previously stated:
“It has been an incredible year for Naked Wines. We have reached the £100 million in sales milestone and made our first ever profit but more importantly we have stuck to what makes us special. We started Naked Wines to make the wine industry a better place for everyone and we can now say we are making a difference to our winemakers and giving our customers an experience they can’t get anywhere else. Contrary to popular opinion being part of a PLC does not mean a business has to sacrifice its principles to drive shareholder growth.”
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